Grade for Digital Marketing

I feel that I deserve a B for the class. I missed a few classes but I feel that most of my videos had some originality and I think that I have a clear understanding of the course.

YouTube Hits

Priceless- 1410
Animation- 960
Oreo Commercial- 277
Axe Commercial- 278
Cell Phone Video- 251

total---3708

Swot Analysis

1.Strengths- I feel some of my best strengths throughout this class would have to be my ideas for some of my videos as well as having a really clear understanding of what the expectations were for the projects. Some other strengths would have to be an understanding of technology and software programs. I used this knowledge in my advantage and found it to be very helpful throughout this course. Another strength would have to been staying unique. I feel that all of my videos were pretty original and videos that I can call my own.

"In this very public world we live in, there is no room for the fake, the foolish, or the downright manipulative. If you post a commercial and try to pass it off as a user-generated video on YouTube, you will get caught." The Age of Engage- Denise Shiffman

2.Weaknesses- I had some weaknesses throughout this course for sure. I feel some of my main ones were finding mistakes after my videos had already been posted. Another weakness would have to be not staying on top of getting hits, not networking with others as much as I should have and not using todays technology to its fullest advantage.

"The Live Web is about openness, sharing, collaborating, and interacting. Companies that incorporate these elements empower their organizations' ability to innovate, establish differentation, and connect with their audiences." The Age of Engage- Denise Shiffman

3.Opportunities- Some opportunities that I have acted on so far would have to be social interaction amognst others and getting to see some things in different ways and this better helped me along the way. Through this course I was able to see a whole other level of creativity amongst others.

"Innovative companies are creating a corporate culture that encourages thinking outside the old corporate box, as well as the competetive box and industry box. In this way, product team ventures are free to create, think for themselves, and grab what feels right for the product service, and partnerships they are creating." The Age of Engage- Denise Shiffman

Some opportunities that I feel that I missed out on would maybe be not involving myself in enough social networking sites. I feel that I only got a taste of it and their is a whole world of opportunity out there especially with todays technological advancements.

"Openness, sharing, and collaboration create a broader opportunity for innovation, constant value creation, and a prosperous feedback loop. No matter how smart your team or ad agency is, great ideas come from anywhere." The Age of Engage- Denise Shiffman

4.Threats- Some threats I had would have to be not feeling confident enough in my work. Definately market changes played a role as well. It was difficult to decide what to create that a large amount of people would want to see. Things change constantly viewers expectations and interests are always fluctuating.

"We're in the midst of great change, and it's this change from the static, flat, corporate-created Web to the interactive, social, user-created Web that has accelerated consumer influence. And this is just the beginning." The Age of Engage- Denise Shiffman

cell phone video

oreo dominoes

This is my oreo commercial i did recently. It took me a while to come up with an idea on this and i couldn't think of anything until one of my friends mentioned oreo dominoes and i thought it would be pretty cool to try to do. We only used about 12 or 13 oreos and just kept lining them up and then cut it in post to make it look continuos.

dog humpin'

I recently went to Texas for a wedding and thats where i shot this axe commercial and it was the first time i realized that axe body spray even works for dogs... It took me an hour to finally get a shot my two dogs making sweet love to each other and took even longer to edit it. I used windows movie maker because thats all i had available and i also shot it on a digital camera which was pretty challenging.

stop motion

This is a stop motion animation i did. I shot it in my apartment complex on some walking trails of my friend Paul. It took a few hours to shoot. Lots of tedious work when editing but i think it turned out pretty well.

farts

My first perception of Saturday Night Live was shock when I discovered that they have every episode available for free online. But after thinking about it for a moment it made sense.

“Many Live Web companies offer their product or service for free and build their revenue stream through online advertising.” The Age Of Engage-Denise Shiffman

Saturday Night Live is doing just this. They are offering their episodes online for free of charge and building great customer relationships. They are involving the viewer by allowing them to comment on clips and give input and opinions. They are also building their revenue stream through online advertising. All clips show advertisements before and after each clip and as well as other places on the website. This gives viewers an environment where they have a reason to visit and engages them.

YouTube Videos

What I have done for my priceless video so far is i have posted a video response to a japanese pranks video that has a million+ hits. I also changed my tags and added more. I posted my ad campaign video today but i am planning on doing the same with this one.

“Openness, Sharing, and collaboration create a broader opportunity for innovation, constant value creation, and a prosperous feedback loop.” The Age of Engage-Denise Shiffman

Sharing your company with the marketplace is excellent for generating new ideas and products. Being open to new opportunities and ideas will make your company prosper. I think by collaborating with customers and other companies and getting your name out there is essential. By immersing your company in the marketplace as much as possible will ensure that you will not miss out on key opportunities. With technology being more available and flexible there are many new and creative ways to become more involved.

Age Of Engage

“It’s time to rethink what we know, and approach products and markets with a new perspective.”
The Age of Engage,Denise Shiffman

It is quite unbelievable how beneficial technology is these days when it comes to marketing. Through the web there are endless possibilities. There are new and effective ways to market new ideas and products. What this quote means to me is that we need to take a better look at how things are being marketed and in what new ways. Technology advancement allows just about anyone to get recognized. Simple things can be marketed for millions to see and the possibilities are endless.