My first perception of Saturday Night Live was shock when I discovered that they have every episode available for free online. But after thinking about it for a moment it made sense.

“Many Live Web companies offer their product or service for free and build their revenue stream through online advertising.” The Age Of Engage-Denise Shiffman

Saturday Night Live is doing just this. They are offering their episodes online for free of charge and building great customer relationships. They are involving the viewer by allowing them to comment on clips and give input and opinions. They are also building their revenue stream through online advertising. All clips show advertisements before and after each clip and as well as other places on the website. This gives viewers an environment where they have a reason to visit and engages them.

YouTube Videos

What I have done for my priceless video so far is i have posted a video response to a japanese pranks video that has a million+ hits. I also changed my tags and added more. I posted my ad campaign video today but i am planning on doing the same with this one.

“Openness, Sharing, and collaboration create a broader opportunity for innovation, constant value creation, and a prosperous feedback loop.” The Age of Engage-Denise Shiffman

Sharing your company with the marketplace is excellent for generating new ideas and products. Being open to new opportunities and ideas will make your company prosper. I think by collaborating with customers and other companies and getting your name out there is essential. By immersing your company in the marketplace as much as possible will ensure that you will not miss out on key opportunities. With technology being more available and flexible there are many new and creative ways to become more involved.

Age Of Engage

“It’s time to rethink what we know, and approach products and markets with a new perspective.”
The Age of Engage,Denise Shiffman

It is quite unbelievable how beneficial technology is these days when it comes to marketing. Through the web there are endless possibilities. There are new and effective ways to market new ideas and products. What this quote means to me is that we need to take a better look at how things are being marketed and in what new ways. Technology advancement allows just about anyone to get recognized. Simple things can be marketed for millions to see and the possibilities are endless.