My first perception of Saturday Night Live was shock when I discovered that they have every episode available for free online. But after thinking about it for a moment it made sense.

“Many Live Web companies offer their product or service for free and build their revenue stream through online advertising.” The Age Of Engage-Denise Shiffman

Saturday Night Live is doing just this. They are offering their episodes online for free of charge and building great customer relationships. They are involving the viewer by allowing them to comment on clips and give input and opinions. They are also building their revenue stream through online advertising. All clips show advertisements before and after each clip and as well as other places on the website. This gives viewers an environment where they have a reason to visit and engages them.