“Openness, Sharing, and collaboration create a broader opportunity for innovation, constant value creation, and a prosperous feedback loop.” The Age of Engage-Denise Shiffman

Sharing your company with the marketplace is excellent for generating new ideas and products. Being open to new opportunities and ideas will make your company prosper. I think by collaborating with customers and other companies and getting your name out there is essential. By immersing your company in the marketplace as much as possible will ensure that you will not miss out on key opportunities. With technology being more available and flexible there are many new and creative ways to become more involved.